Privacy Policy


Who We Are

The Alchemy Group is an Artist Site and business run by Merlene Walker, Santa Fe, NM.  Our website address is:

What personal data is collected and why we collect it


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.

Contact forms

Anything you enter into a contact form here.


Cookies originating from this site are intended for your convenience for the sake making signing in as a client easier. Cookies will last for one year on your browser.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

Embedded content from other websites

Pages on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


We collect analytics data through Google Analytics. This is collected by us for market research and SEO purposes only.

Google Analytics Privacy Policy

Who I share your data with

Nobody. Data collected here from the forms submitted is used only for working and communicating with customers and visitors.

Data collected through third parties, such as my analytics services does not include what you send to me on forms. What they collect is data only accessible through what they can see based upon your IP address and browser settings.

How long I retain your data

Data we collect is relevant to working with our customers and visitors and is used for keeping in contact with them and saving information relevant to the items purchased on the website. This data is retained indefinitely or until requested to be removed.

What rights you have over your data

If you have an account on this site, you can request to receive an exported file of the personal data we hold about you, including any data you have provided. You can also request that we erase any personal data held about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.